BRAINWASHED: Challenging the Myth of Black Inferiority

Advertising visionary Tom Burrell examines this myth with an expert eye in this provocative and powerful tome. Burrell tells how this stereotype has been successfully marketed over the years.

He not only talks about the issue, but also challenges blacks by asking why so many still think and act as if they are enslaved.

Ultimately, he wants blacks to take action against media distortions and programmed self-hatred.

Format: Paperback, 320 pages, Kindle (Smiley Books)

LATINO SMALL BUSINESSES AND THE AMERICAN DREAM: Community Social Work Practice and Economic and Social Development
Melvin Delgado

Latinos own 2 million small businesses and counting. Author Melvin Delgado delivers various case studies to show the link between indigenous small businesses and community well being in this exploding population. The number of Latino business owners is expected to double within the next few years.

Small businesses help communities more than most imagine and Latino businesses not only strengthen the economy, but also offer outlets to those that society tends to overlook. For example, Delgado points out how these companies often provide jobs for potential employees whose criminal and mental health backgrounds would not be considered by mainstream businesses.

Format: Paperback, 296 pages, hardcover, Kindle (Columbia University Press)

In the world of journalism, journalist Gerald Boyd made the news—literally and figuratively. When he was appointed as managing editor of the New York Times in 2001, he became the first African-American to hold one of the paper’s top two editing positions. And his leadership helped, the revered paper won numerous Pulitzers.

But, it all came to a halt when, in 2003, a young African American reporter named Jayson Blair was caught plagiarizing and fabricating stories. Boyd, who died in 2006, was forced to resign.

In this posthumous memoir, Boyd discusses how he overcame poverty, racism, and personal problems to become a powerful newsman. He also gives an inside peek at the power plays that went on at the Times, and the racial obstacles he faced while he was on staff.

Format: Hardcover, 432 pages, Kindle (Lawrence Hill Books)

TRANSPARENT

Imagine carrying around a childhood secret of abuse, then having the added burden of hiding your sexuality from the world because of your chosen career. Thus was the life of television anchor Don Lemon, who has covered breaking news stories from around the world for CNN.

In this memoir, Lemon not only comes “out” as a black gay man and victim of pedophilia, he uses the book to discuss much more — race, politics, and self-worth.

Format: Hardcover: 264 pages, Kindle (Farrah Gray Foundation)

THE 4-HOUR WORKWEEK:
Escape 9-5, Live Anywhere, and Join the New Rich

Who wouldn’t want to have a four-hour workweek?

Well, Timothy Ferriss says just about anyone can and he tells you how in this #1 Wall Street Journal bestseller.

Ferriss gives readers tips on how to achieve timesaving goals, including: how to eliminate 50% of your workload in 48 hours using the principles of a forgotten Italian economist; how to train your boss to value performance over presence; and how to trade a long-haul career for short work bursts and frequent “mini-retirements.” He also gives sample e-mails, voicemails, and reallife deals (with dollar figures) from his own experience.

Format: Hardcover: 416 pages, Paperback, eBook, Kindle, Audio CD (Crown Archetype)

DREAM WALKER: A journey of achievement and inspiration by the first African American to walk in space.
DR. BERNARD A. HARRIS, JR. WITH MICKEY HERSKOWITZ
Format: Hardcover, 205 pp; e-book, Kindle
On February 9, 1995, Dr. Bernard A. Harris, Jr. stepped outside the space shuttle Discovery and made history as the first African American to walk in space.

BORN TO RUN: A Hidden Tribe, Super Athletes, and the Greatest Race the World Has Never Seen
CHRISTOPHER MCDOUGALL
Format: Paperback, 304pp; eBook, Kindle, Audio CD
Isolated by Mexico’s Copper Canyons, the Tarahumara Indians of Mexico have honed the ability to run hundreds of miles without rest or injury. In a riveting narrative, award-winning journalist and often-injured runner, Chris McDougall sets out to discover their secrets.

MORE DAVIDS THAN GOLIATHS
HAROLD FORD JR.
Format: Hardcover, 256pp; eBook, Kindle, Audio CD
“At its best, leadership in government can solve, inspire, and heal,” says Harold Ford, Jr. whose political career began in 1997 at the tender age of 26 after winning his father’s Congressional seat. He writes passionately about his belief that there are more solutions than problems and more that unites us than divides us in an America whose best days, lay ahead.

THE CROSS OF REDEMPTION: Uncollected Writings of James Baldwin
RANDALL KENAN, EDITOR
Format: Hardcover, 336pp; eBook, Kindle, Audio CD
A gathering of essays, articles, polemics, reviews, and interviews that have never before appeared together in book form. In one essay, Baldwin even raises the question of what it would mean to America to have an African-American president.

DARE TO TAKE CHARGE
GLENDA HATCHETT
Format: Hardcover, 250pp; eBook, Kindle, Audio CD
This, from celebrity Judge Glenda Hatchett is another inspirational offering in the self-help genre. The TV personality jurist uses real life court cases and the stories of others in a dare to readers to take charge of their lives.

BLACK IS THE NEW GREEN: Marketing to Affluent African Americans
LEONARD E. BURNETT, JR. AND ANDREA HOFFMAN Format: Hardcover, 201 pp; Kindle “Although affluent African Americans wield $87.3 billion in buying power they remain a relatively untapped target segment for any marketer, luxury or non-luxury.” With this central theme, Burnett, co-Ceo of Uptown Media Group, a niche market publishing group and Hoffman, a marketing strategist and trend forecaster pair up as a dynamic duo to provide compelling strategies for reaching emerging affluent niches.

THE INCLUSION PARADOX: The Obama Era and the Transformation of Diversity
ANDRÉS T. TAPIA
Format: Hardcover, 363 pp; Kindle
Hewitt’s Chief Diversity Officer and Emerging Workforce Solutions Leader offers guidelines for understanding and managing diversity in a new era.

NONE OF US IS AS GOOD AS ALL OF US: How McDonald’s Prospers by Embracing Inclusion and Diversity
PATRICIA SOWELL HARRIS
Format: Hardcover, 165 pp; Kindle,
McDonald’s Chief Diversity Officer presents an inside account of how the ubiquitous restaurant chain turns diversity into success.