UPTOWN Professional Oct 11, 2011

Elite Executive: Ralph Reid

Elite Executive: Ralph D. ReidOne of the perks that Sprint’s Ralph Reid enjoys about his positions as vice president of corporate social responsibility and president of The Sprint Foundation is his ability to support the community through various good works. “This job really allows me to do that— to give back to the community and, in some areas, use my legal knowledge and talent for finance. I’m having a lot of fun,” says Reid, who’s been with Sprint for 28 years and became vice president of corporate responsibility in 2005.

The Sprint Foundation has provided several opportunities for Reid to partake in the joys of philanthropy. Since its inception in 1989, the foundation has donated more than $100 million to community-based initiatives. Last year, Sprint donated more than $5.4 million to benefit education, civic infrastructure, youth development and arts and culture.

Reid’s role as vice president of corporate social responsibility includes incorporating diversity inclusion and marketing initiatives that target women and multicultural communities. Four of the company’s six employee resource groups were founded under Reid. Most recently, he’s been charged with spreading awareness about key social issues such as safe driving and environmental responsibility. “We want people to know you don’t text and drive, and to become less reliant on the use of our natural resources,” Reid says. “We’re also big on Internet safety.”

Reid worked in various departments at Sprint, including the company’s finance, customer service operations and human resources departments. He has a B.S. in Business Administration and Accounting from Oakwood University and also received a law degree from the University of Missouri at Kansas City.