Breakout: Raynardo Williams
Fashion has always played a major role in Williams’ life. “My mother was a HUGE Goodwill shopper and, although money was very tight, she made sure we always looked nice before we left the house. I took what my mother instilled in me and began to add my own flare to it. I’ve always been known to make bold choices with my personal style. Even in school, my classmates would ask for fashion advice, from everyday wear to formal dances. I guess I’ve always been a fashion consultant without realizing it.”
WHO KNEW BEST
Williams’ career change was received with mixed feelings and advice. “Due to the current state of our economy and job market many wonder why would I give up everything I had worked for hard for. It was very clear that we [African Americans] have been convinced that we lack the skills and knowledge to successfully run our own businesses. We have been made to believe that a 9-5 job is where we should be focused. My response was, ‘I prayed on this and received God’s blessing,’ so I was confident that it would work out.”
Williams admits his biggest fear was the unknown. “When it’s your own business, it is up to you to make sure you are doing everything possible to make your business a success. So it’s up to me to give it my all—all of the time.”
“The most rewarding part is going to bed at night knowing you have given your all to something you feel so passionately about. It’s also a great feeling knowing that I have inspired others and am able to mentor them as they follow their dreams!
On working with his first celebrity client, Mint Condition, Williams said, “They are a great group of guys from right here in the Twin Cities. The group and I worked really well together and we developed some really great looks. We also partnered with Elsworth Menswear and I am really proud of what we created.
Pray. Research. Plan. Act. Evaluate
The budding entrepreneur is focused on building the Nardo Wardrobe Consultants brand. “I’m only in my first year and it’s important for me to continue to build connections and get new clients. My goal is to continue to work with other entertainers and celebrities and bring my passion for fashion to the world.”
Photo Credit: Corey Collins