Breakout: Asa Rice

Asa Rice with Paul Finamore and Coco & Breezy at the Adidas Originals “White Space Project”

How did you begin managing Coco & Breezy?
We had a mutual friend from Minnesota who introduced us. We had a lot in common and were [both] looking to take their brand in the same direction. It just made sense for us.

What are they up to now?
It is a really exciting time for Coco & Breezy. They are currently putting the final touches on their Omorose collection that will launch this holiday. We are really taking some big steps with this next collection.

Who have we seen wearing Coco & Breezy designs?
Their clothing has been seen on Beyoncé, Nicki Minaj, Kelly Osbourne and many more.

What’s next for you?
It’s time to take these brands to the next level. My goal is to make Coco & Breezy a household name in the world of fashion and to take Sprayground from an underground bag company to an industry leader.

I have my own brand that I plan on launching in the coming year or two. I’m taking my time with it though, because proper planning is everything.

What advice do you have budding entrepreneurs looking for a break?
Keep a clear vision of your goal, and don’t let anyone else’s opinion discourage you from consistently pushing toward your end goal.